As the digital era keeps grow, so do the roles of a User Experience designer. Collaborating with Product Designers, these experts are critical in creating the user experience of products and services.
A User Experience Designer is responsible for boosting customer experience by optimizing the accessibility and interaction between the user and the service. Sometimes mistaken for the Product Designer role, the two share similarities but are distinct.
Seen primarily in digital products, a Product Designer's job incorporates ideas from User Interface Design, visual design, and interaction design to produce a working and aesthetically pleasing design.
A UX expert centers their efforts on the customer— understanding their requirements, preferences, and behaviours through different research strategies. This approach, referred to as Design Centrado no Usuário, sees to it the creation is developed with the user's requirements and UX in consideration.
The creation of a design guide— a exhaustive series of components, principles, and design standards— is another task of User Experience Designers. This set aids in maintaining regularity across multiple products and increases work process.
Prototyping and user testing are important steps in the design process. A model is a preliminary model of the product that helps identify potential challenges and areas for enhancement. Tests are then performed to measure the product's effectiveness and ease of use.
The understanding and organization of information— referred to as data design— helps enhance the product's intuitiveness and buyer experience.
Finally, reviews from real users— gained through user research— provides valuable insights that aid in improvements and future UX Designer product evolution.
Tools such as Figma, a vector-based design and prototyping tool—are useful resources for UX Designers, aiding in collaborative work and distributing designs with ease.
In essence, the roles of a UX Designer and Product Designer provide an critical addition to the evolution, improvement, and creation of products. Through a holistic process, involving design, research, and testing, they ensure products are user-friendly, meet user needs, and efficient.